The services offered by our Technology & Innovation Practice cover a wide spectrum of strategic interventions from  market research / opportunity studies to full-fledged feasibility studies for a given project and the development of business plans. On the operational side, we help our clients during the implementation phase of their project, by offering business development, marketing and interim management services.

Concentrating our efforts on B2B markets, we know the “ins” and “outs” on how to identify the most profitable market segment (often market niches) as well as potential distribution channels, OEM partners and key customers.

As far as market analysys is concerned, an important part of our methodology is the validation of any desktop research with “live” contacts in the field. The validation process is conducted in different formats, either in the form of telephone interviews, through focus groups, with the help of online surveys or through company visits. The validation phase allows not only to confirm trends, but also to collect valuable information about the competition and tangible, concrete interest of potential clients and partners.

For technology start-ups, the business plan is the most important document to raise financing and/or convince potential partners in investing. It reflects the strategic direction, but also the business model and the approach on how to slice the market: which market should be targeted directly, which segment should be served by distribution agreements and what niches should be left to OEM partners. We assist our clients in defining their strategic direction and developing the marketing tactics to enter a new market, or increase market share in an existing market.

In some cases, we also provide assistance during the implementation phase of a specific project, for example during a new product launch or through jump-starting the sales process in a new market. We collaborate with our clients in either a consultant role or by taking on interim management tasks. Our assignments include negotiations with potential international partners / distributors and assistance in the execution of specific marketing activities.

With the assistance of our international team, we also provide services to set up local offices in foreign markets or in Canada.


Here are some examples of our mandates:

  • Innovation modeling in different industry segments (services, manufacturing, IT)
  • Strategic planning mandates for SME with international reach
  • Support of international trade missions by the Quebec government (ex. 2017 Photonics North, San Francisco )
  • Sales channel optimization and international business development for SME in medical device, IT, manufacturing
  • Subcontractor search and branch opening for European firms in Montreal.